Head of Marketing

Finzly is headquartered in Charlotte, NC, and was founded in 2012 by financial engineers whose mission is to create a modern, real-time, and responsive platform for bankers who need to break free from core limitations. Our initial success and wider adoption arrived after the introduction of our foreign exchange, trade finance, lending, digital banking, and branch banking solutions. Finzly is on a mission to free banks from their core banking systems and core-vendor limitations, by creating an Appstore ecosystem that empowers banks to launch new products and services instantly and easily. Finzly enables financial institutions to make smarter technology decisions while getting to market at fintech speed.

Recently, Finzly has won:

• The “Best and Brightest Companies to Work For” 3 years in a row (2022, 2023 & 2024)

• The “Great Employers to Work for in NC” in 2024

• The “Best Parallel Core Technology” award at the NACHA Smarter Faster Payments Conference in 2023.

• Define and execute the end-to-end marketing strategy, including annual OKRs, budget planning, and operational execution

• Craft and evolve Finzly’s brand story and visual identity to position us as an innovator in fintech and banking

• Develop GTM plans for product launches and feature rollouts in close partnership with product and sales teams

• Build and maintain strong relationships with industry analysts, media, and PR partners to amplify our voice

• Lead product marketing, including segmentation, messaging, positioning, and competitive analysis
  
  Oversee growth marketing and demand generation through digital channels, SEO, content, and lifecycle campaigns

• Own and optimize the website experience as a lead-generation and thought leadership engine

• Drive execution of events, webinars, customer forums, and sponsorships to build pipeline and community

• Align closely with sales enablement and revenue teams to support lead conversion and customer growth

• Monitor and optimize performance through KPIs, marketing analytics, and ROI dashboards

• 10+ years of progressive marketing leadership in B2B SaaS, fintech, or banking

• Demonstrated success in building marketing functions from the ground up or leading teams through scaling phases

• Deep expertise in brand development, product marketing, and GTM strategies

• Strong communicator with a gift for storytelling, positioning, and influencing cross-functional teams

• Proficiency with modern marketing stacks (e.g., HubSpot, SEO, analytics, automation tools)

• Data-obsessed, with a proven ability to tie marketing activities to revenue outcomes

• Experience marketing to banking, financial institutions, or highly regulated industries is a strong plus

• Proven ability to leverage AI-driven marketing tools and analytics for campaign optimization, personalization, and content creation

• Full Benefits Package - medical, dental, and vision coverage with HSA options!

• Healthcare FSA and Dependent Care FSA

• Company-paid Life Insurance

• Company-paid Long-Term Disability

• Paid Holidays and generous Paid Time Off

• Stock Options

• Retirement Savings Plan

• Short Term Disability, Critical Illness, and Accident Insurance

• Wellness Programs, including Employee Assistance Program

• Annual Cash Bonus and more!